77 Nicotine Pouches — Poland's Flavour-First Pouch Brand

77 nicotine pouches are tobacco-free, all-white pouches manufactured by Luna Corporate in Poland. Launched in 2021, the brand has rapidly expanded across Europe thanks to its exceptional flavour engineering and broad product range. With nicotine levels spanning from 5.2mg to 20mg per pouch, 77 covers everything from gentle introductions for beginners to high-intensity mini pouches for experienced users — making it one of the most versatile mid-to-strong brands on the market.

What makes 77 stand out is its relentless focus on flavour diversity. The core range alone features over 30 unique flavour profiles, from classic mint and berries to creative combinations like Sour Bliss, Rosemary, and Black Tea. Luna Corporate — the company behind 77 — brings over 20 years of nicotine industry experience, having previously built and sold CHIC Group (eSmokingWorld) to British American Tobacco in 2015–16. The brand also made waves with its VB Edition series, a collaboration with Finnish Formula 1 driver Valtteri Bottas, and the Ghost Mini line of extra strong mini-format pouches at 20mg.

At DarePouch, we stock the full European 77 range — 38 products across 3 strength tiers and 4 sub-series — with climate-controlled storage to guarantee freshness and peak flavour on every order.

What Strengths Are 77 Nicotine Pouches Available In?

77 offers three distinct nicotine strength tiers, ranging from beginner-friendly 5.2mg pouches to intense 20mg mini-format options. Here is how the range breaks down:

Strength Tier	Nicotine / Pouch	Products Available	Best For
Light	5.2mg	4 flavours	Beginners, lighter users, those stepping down from higher strengths
Strong	10.4mg	28 flavours	Daily users, ex-smokers, those who want flavour with a solid kick
Extra Strong	20mg	6 flavours (Mini format)	Experienced users with high nicotine tolerance — Ghost Mini line

If you are new to nicotine pouches, start with the Light range at 5.2mg — flavours like Melon Mint and Forest Fruits are ideal first pouches. If you are coming from cigarettes or vaping, the Strong 10.4mg tier is a natural starting point and offers the widest flavour selection with 28 options. The Extra Strong Ghost Mini line at 20mg is designed exclusively for experienced pouch users — its compact mini format delivers high-intensity nicotine in a discreet package.

What Are the Best 77 Flavours?

1. 77 - Sour Bliss — a tangy sweet-and-fruit combination that has become one of 77's signature flavours. 10.4mg. Perfect all-day pouch with a distinctive sour twist.
2. 77 VB Edition - Arctic Mint — a crisp mint-and-ice blend from the Valtteri Bottas collaboration series. 10.4mg. Delivers long-lasting freshness that outperforms many competitors in the mint category.
3. 77 Ghost Mini - Cola Ice — an extra strong cola-and-ice mini pouch delivering 20mg of nicotine. The compact format makes it discreet while packing a serious punch.
4. 77 - Melon Mint — a refreshing fruit-and-mint combination in the Light range at 5.2mg. An excellent entry point for beginners who want flavour without intensity.
5. 77 - Cola & Cherry — a bold cola base blended with juicy cherry. 10.4mg. A fan-favourite for users who enjoy sweet, fizzy flavour profiles.

Beyond the top sellers, 77 stands out with some genuinely unique flavour options that you will not find with most competitors. 77 - Rosemary brings a herbal wood profile, 77 - Black Tea offers a sophisticated tea experience, and 77 - Salted Caramel delivers a dessert-inspired sweet hit. The Ghost Mini sub-series also adds high-strength twists on classic flavours like Mango and Cola Vanilla.

77 Flavour Categories at a Glance

Category	Flavours	Sensation
Mint	Fresh Mint, Freeze Mint, Ice Mint, Peppermint, Arctic Mint, Spearmint, Melon Mint, Apple & Mint, Peach Mint, Tropical Mint	Cool, crisp, refreshing — from subtle freshness to icy blast
Berries	Blueberry, Strawberry, Raspberry, Blackcurrant, Arctic Berry, Raspberry Vanilla, Pink Punch	Sweet, juicy, fruity — ranging from tangy to creamy
Fruit	Forest Fruits, Sour Bliss, Watermelon, Watermelon Ice, Grape Ice, Mango	Bright, vibrant, refreshing — tropical and orchard blends
Cola	Cola, Cola & Cherry, Cola Vanilla, Cola Ice	Fizzy, sweet, nostalgic — classic soda-inspired profiles
Sweet	Salted Caramel, Sour Bliss, Vanilla Tobacco	Dessert-inspired, indulgent, smooth
Tea	Black Tea, Green Tea	Warm, earthy, sophisticated
Wood	Classic Tobacco, Vanilla Tobacco, Rosemary	Deep, earthy, herbal — traditional and aromatic
Citrus	Liquorice Citrus, Bergamot	Zesty, bright, aromatic
Licorice	Liquorice Citrus	Bold, distinctive, anise-forward

Who Are 77 Nicotine Pouches For?

• Complete beginners: The Light range (5.2mg) is one of the gentlest introductions to nicotine pouches available. Start with 77 - Melon Mint or 77 Light - Forest Fruits for a mild, flavour-rich experience. If you want even lower nicotine options, check out HELWIT at 3.5–7.5mg.
• Daily users and ex-smokers: The Strong core range at 10.4mg is the sweet spot for most regular users. With 28 flavours to choose from, you will never get bored. Try 77 - Sour Bliss or 77 VB Edition - Arctic Mint for the best of what 77 offers.
• Experienced high-strength users: The Ghost Mini line at 20mg delivers serious nicotine intensity in a compact mini format. 77 Ghost Mini - Cola Ice and 77 Ghost Mini - Watermelon Ice are the standouts. Looking for even stronger options beyond 20mg? Explore ICEBERG (up to 56mg) or KILLA.
• Flavour enthusiasts: If you prioritise flavour variety and creativity above all else, 77 is your brand. Unique options like Rosemary, Black Tea, and Salted Caramel are hard to find elsewhere.

How to Use 77 Nicotine Pouches

1. Open the can — push the lid sideways to reveal the pouches. 77 cans feature colour-coded designs that match each flavour, making it easy to grab the right one.
2. Take a pouch — pick one slim (or mini for Ghost Mini) pouch from the can. Each 77 pouch is all-white, so it will not stain your teeth or gums.
3. Tuck it under your lip — place the pouch between your upper lip and gum. Slim pouches sit comfortably and are virtually invisible. Mini pouches are even more discreet.
4. Enjoy the experience — leave the pouch in place for 20–30 minutes. You will feel a mild tingling as the nicotine and flavour release. 77 pouches are known for their long-lasting flavour that holds throughout the session.
5. Dispose responsibly — when you are done, place the used pouch in the storage compartment built into the top of the 77 can lid, and throw it away later in general waste.

If you are trying 77 for the first time, start with the Light range at 5.2mg and work your way up. The Strong 10.4mg pouches deliver a noticeable nicotine kick that satisfies most daily users. Only move to the Ghost Mini 20mg line once you have built a solid tolerance — the mini format may be small, but the nicotine hit is significant.

How Does 77 Compare to Other Nicotine Pouch Brands?

77 occupies a unique middle ground in the nicotine pouch market — it offers more flavour diversity than most strong brands while also pushing into extra strong territory with its Ghost Mini line. Here is how it stacks up against three popular alternatives:

Feature	77	VELO	KILLA	ICEBERG
Manufacturer	Luna Corporate	British American Tobacco	NGP	Neoptolem
Nicotine Range	5.2mg – 20mg	4mg – 11.9mg	8mg – 13.2mg	6mg – 56mg
Flavour Count	34+	9	20	45+
Format	Slim & Mini	Slim & Mini	Slim & Mini	Slim
Pouches / Can	20	20–21	20–30	20
Best For	Flavour seekers, mid-to-strong users, versatile range	Mainstream users, beginners, trusted global brand	Strong daily users who want variety	High-strength seekers, extreme nicotine, max flavour range

77 sits between the mainstream accessibility of VELO and the extreme intensity of ICEBERG. Its 34+ flavour catalogue rivals even the largest brands, and the three sub-series (Core, VB Edition, Ghost Mini) mean there is something for nearly every user profile. For those who want a similar mid-strength experience with even more variety, KILLA is a solid alternative. If you prefer lighter nicotine levels with refined Swedish flavour profiles, VELO is worth exploring.

Why Buy 77 Nicotine Pouches at DarePouch?

• Full 77 range in stock — 38 products across all 3 strength tiers, including the Core line, VB Edition, Ghost Mini, and Light series.
• Climate-controlled storage — guaranteed freshness on arrival. Every 77 can is stored in optimal conditions to preserve flavour and nicotine potency.
• Same-day dispatch — order before 3pm, ships same day.
• Fast, discreet shipping across Europe — plain packaging, tracked, 2–5 business days.
• Bulk savings — buy 10+ cans and save. Dare Club members save on every order.
• 999+ products across 40+ brands — mix and match with ICEBERG, KILLA, VELO, and CUBA.